We are here to pay homage to the almighty algorithm. Algorithmic alchemy is redefining our commercial and social experiences, turning base matter into noble metals. But like the alchemists of old, algorithms are also a charlatan’s charter, allowing claims of pure science when human intervention is clearly doctoring results to suit either commercial imperatives or political agendas.
And there is the enduring contradiction between the claimed sophistication of, say, Google’s ability to target audiences and track tastes for advertisers, and its inability to identify the tasteless, the terroristic, the perverted and the pirated. As the over-alliterative title to this short address suggests, it is profit before provenance and probity. And for journalists, it is penury.
FOLLOW THE LINK FOR THE FULL REPORT – JR