WASHINGTON—The White House on Monday will embark on a three-week messaging campaign aimed at refocusing attention on President Donald Trump’s agenda and framing a debate later this summer over rewriting the U.S. tax code.
The “Made In America” campaign, which starts with the president highlighting locally made products from around the country, is the latest attempt by Mr. Trump’s communications team to control a narrative that has consistently spun out of their grasp during the six months since the inauguration.
The challenge controlling the message is partly due to turmoil within the West Wing over strategy and tactics. Disagreements continue over how the communications shop should be organized and on what policies the team should concentrate, White House officials said. These conflicts have impaired the president’s ability to hire experienced Republican communicators, with even some of Mr. Trump’s supporters declining White House posts.
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GLOBAL MEDIA SENTRY 
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