In China, there exists a sort of credit score that measures the type of person you are. It does not just take into account how much money you have, the debt you owe, or the income you make. It analyzes your age, the types of products you buy, the political party you’re registered to, the people you associate with, and creates a “score” of your life. It collects everything you put on the Internet that leaves a footprint, and can learn just what type of person you are.
For instance, China is the largest market in the world, with the United States trailing in second. Alibaba, China’s largest retail marketplace—their version of Amazon.com—is affiliated with Alipay, a third-party company responsible for financial transactions. Alibaba is useful due to their ability to waive transaction fees. They work with Visa, MasterCard, American Express, WebMoney, and Western Union, just to name a few. What is most striking about Alipay, aside from the fact that most people have never heard of it, is that they are responsible for slightly less than half of most online payments made in China. This means that among the 1.5 billion people living in China, almost half of this electronic purchasing data is gathered from this one company. What even more people are unaware of is that Alibaba is giving all of this information to what is called “Sesame Credit.” Sesame Credit will then give individuals a Sesame Score. This score is comprised of one’s credit score, behavior and preference, personal characteristics, interpersonal relationships, and fulfillment capacity. Most concerning about this score is how it is affected. If a man associates himself with radical leftists or right-wing extremists, his score could be lowered. People who then are friends with a man who associates with “controversial” people could also be affected. This in turn creates peer-pressure to control and submit to desired behaviors. Subservience to the state through money and the ability to get a loan is the controversial issue of Sesame Credit.
In this day and age of electronics, the Internet, social media, and computer data, it comes as no surprise that big brother skeptics contend that organizations that collect, store, and disseminate online computer data is just another way of tracking and watching citizens of a country. The biggest questions are how a Sesame Score will ultimately be determined, who determines the score, and most importantly: Is this going to come to the United States?
FOR A VIDEO ANALASYS ON SESAME CREDIT FOLLOW THE LINK